Visuals and Verbals etc. Class Presentation

visuals: are considered things that can be seen or visible things other then printed words.
verbals: elements can be things linked to both hearing and sight.

verbal types:
written include words, text in all forms printed or projected
Spoken include verbal elements and spoken language in audible form and visible forms of test that are animated or metamorphosed.

Beauchamp and Braden's model

-slide plus tape model
-slides are visuals,tape provided for sound
-audio-visual perspective

Sometimes watching a movie without the sounds can show how important inflection is when speaking or just reading the subtitles. Dynamic verbals may not make sense to you if you do not know the language.

The roles of Visuals in text: to attract or motivate the viewer, the explain or show that which is difficult to describe with words, visual is meant to be memorable.

Visual Literacy in LYHS class

Hello!

Well here I am once again ready to list off some visual literacy examples in our everyday life. Lately I have been viewing movies and observing signs to see if they remind me of anything in particular. One of the visual examples that was brought up in class is the typical McDonald's fast food sign. She put up just this image and asked us if just by looking at it if we knew what the sign meant. Of course immediately all of the students knew what it meant. When I see this logo it makes me crave a hamburger which is an adequate example of how visual literacy can affect what you see and think. Commercials for food also use visual literacy to make you want to eat their food. Images of a delicious taco or a juicy burger always tempt the senses.

Another example that was brought up in class is traffic signs. She showed us a few clip art images of a yield sign, a stop sign and a deer crossing sign. Just like before all of the students knew what they meant. It seems that visual literacy have more of an effect on our lives then we would think and the more I observe the more I notice. I mean look here I was sitting in class and my Leisure Youth and Human Services teacher connects visual literacy with n effective way to communicate. How interesting!

picture taken from google images

Helvetica reflection

This blog is focused on the movie Helvetica produced by Gary Hustwit. The picture was taken from deviantart.com by phillyfresh

What do you feel is the message the director is trying to express in this movie? Support your answer with examples.

I like how he explained the different type phases. He said some people think that when they write the word dog it should bark. What a unique way of thinking about a font. While I type papers or look around the world I did not realize how much this font is used to promote advertisements. Thinking of a word actually presenting an action is not something I would have thought about.
I think the producer is trying to convey that typographers are often looked down upon, but their talents are actually quite valuable.

Explain if you think the director’s ethnic/cultural/professional background played a role in directing this film?

I do think the director knew when producing this film that it might promote the creativity of typographers from Sweden. Although I do not feel like this was his only reason for producing this movie. It seems he wants the world to be more aware of the various fonts that are displayed and who goes through the trouble to create them to have just the right curve or angle.

What groups (people of color, nationality, culture, class,gender etc.) may be offended or misinterpret this movie and why?

It is possible that people who are not Swedish might be offended by this film. I can see why it was named this, but when people other then the Swiss want to use it they may not like the fact that it was named by the people who created it.

What the movie added to your visual literacy?

This movie made me think a lot more about the fonts that are all around the world. Most of it is displayed in stores, although there are ads in magazines that show the text as expressive. It was also interesting to notice that in the fifties they were more apt to use fancy cursive writing. The man speaking shows a Coke ad with a glass of ice cold Coke where they use Helvetica and the point is made to "drink Coke"

What kind of artistic and/or visual means did the director use in the movie to focus our attention?

By using Helvetica you make your text appear clean and efficient. Jonathan Hoefler says that the color invites and sends an open invitation. He believes that Helvetica reveals everything.
Honestly before viewing this film I would most likely just pick a font, because of the fun design or creative font. Now I almost wonder if when using these "fun" fonts such as Apple Chancery on a Mac and comic sans on a Mac or windows if I am overdoing it.


I think the producer is trying to convey that typographers are often looked down upon, but their talents are actually quite valuable.

Explain if you think the director’s ethnic/cultural/professional background played a role in directing this film?

I do think the director knew when producing this film that it might promote the creativity of typographers from Sweden. Although I do not feel like this was his only reason for producing this movie. It seems he wants the world to be more aware of the various fonts that are displayed and who goes through the trouble to create them to have just the right curve or angle.

What groups (people of color, nationality, culture, class,gender etc.) may be offended or misinterpret this movie and why?


It is possible that people who are not Swedish might be offended by this film. I can see why it was named this, but when people other then the Swiss want to use it they may not like the fact that it was named by the people who created it.
What the movie added to your visual literacy?

This movie made me think a lot more about the fonts that are all around the world. Most of it is displayed in stores, although there are ads in magazines that show the text as expressive. It was also interesting to notice that in the fifties they were more apt to use fancy cursive writing. The man speaking shows a Coke ad with a glass of ice cold Coke where they use Helvetica and the point is made to "drink Coke"

What kind of artistic and/or visual means did the director use in the movie to focus our attention?

By using Helvetica you make your text appear clean and efficient. Jonathan Hoefler says that the color invites and sends an open invitation. He believes that Helvetica reveals everything.


Honestly before viewing this film I would most likely just pick a font, because of the fun design or creative font. Now I almost wonder if when using these "fun" fonts such as Apple Chancery on a Mac and comic sans on a Mac or windows if I am overdoing it.

Killing us Softly

I found her views on how advertisement effects us very interesting. Most people never stop to think about how it has influenced them. The ideal advertising woman is always flawless. This is something even myself I have found to be sucked into. I look at ads in the magazines or old photographs of myself and wonder why my body type is not like the women in the pictures. I would say that advertising does still objectify womens bodies. A main example that I can think of if Victorias Secret. I have shopped there for a while now and seen how things have changed. They have a brand called “Pink” and it normally gets the younger generation of womens attention. There are older women who purchase this, but when I am in the store I have noticed mothers and their daughters looking for spandex pants or pink undergarments. This is something I would hope to never see in my daughters mind. With weight control I would say this is an issue with men and women. When observing magazine ads and also commercials men and women seem to be shown as always having muscular bodies. With women especially in the weight loss commercials they are shown in just the right outfit. Sometimes I wonder if a fashion consultant comes and provides a special outfit so that they may appear thinner. Sexuality is still a problem as well. I feel like as a woman in this world you are expected to be that sexy image that magazines such as Sports Illustrated or Maxim provide for men. I also think it is hard for men to realize this because this is what the mens magazines publish. You will not see an overweight woman posing for Maxim or another mens magazine. Throughout my time period I have not seen male violence used to sell products, but it is very possible I just have not been to mainstream lately. I will look in the occasional womens clothing magazine but it is not often that I look at it and think wow that women is being looked down upon by men. I think that men sometimes do think that they need to live up to the image that women want to see. A lot of it depends on the woman as well. She may watch a movie or see a man in a magazine and mention something to her spouse or boyfriend. This might make him think he needs to improve his image. The worlds image of men and women does constantly change, but it seems that the sexual view of women might never change. A modest women just does not fit the “ideal”description of a woman and this is sad.

Movies!!

So I was trying to think of some more visual examples in my life and one that stuck out like a sore thumb is movies! When I was younger my brother and I loved to sneak off to go watch a movie in our rooms or with the family. Now a days you can watch a movie in the theater in more ways then one. For example, there is an old way I remember watching 3d movies. I owned a Yogi Bear vhs that came with those cardboard glasses that had one eye blue and the other red. This was like the best thing ever when I was young. If you go to a 3d movie now I almost seem disappointed as the glasses are nothing, but black plastic. Also while watching the movie instead of the whole thing being in 3d it seems there are only certain portions that you can enjoy that 3d effect. To me this is an example of visual literacy changing throughout my lifetime. I am sure it will change again too.

Another thing I have noticed is childrens movies. Disney used to be the old cartoon effect when the movies were produced. If you watch a Disney movie now it has much improved. The picture is not near as pixaly and the colors seem much brighter. It seems that childrens movies have moved towards the animation that is used in Finding Nemo and Tangled. It is a growing new fad and the kids love it. Most of them are also produced on dvd. I think I could just stick to my old vhs movies that need to be "rewound" :)

picture taken from:

www.flickr.com